more than 300 data metrics that offer a comprehensive picture of companies’ performance.
deep-dive analysis that reveals the real reason behind what the data shows.
logical prediction of company/market developments based on historical data and cases.
actionable solutions that are designed to solve specific problems.
- macro market study
- micro company study
- user behavior study
- market trends and situation study
total addressable market size, market growth projections
user base, user growth rate and penetration rate
market demand analysis
value chain analysis
critical success factors
- competition analysis
market participants and market share
advantages and disadvantages of major players
prediction of competition’s developments
value chain analysis of competitors
- media value research
- ipo report and commercial due diligence
growth opportunity of the whole industry
future growth and commercial value of target company
future development strategy
- brand diagnosis
brand loyalty, bargaining power
brand association, brand awareness
brand reputation, user experience
- operation analysis
user scale and traffic conversion study
user stickiness and activeness
overlapped users and their app usage
lost and regained users
- marketing effect evaluation
ad campaign effectiveness evaluation
marketing campaign evaluation (coverage of target population)
suggestions on marketing strategy (based on marketing effectiveness evaluation)
marketing campaign planning (based on target population’s profiles)
- media strategy
general advertising model and data of vertical sectors
media value assessment and target media proposals
media advertising effectiveness evaluation and suggestions on media choice strategy
- user profile
interest cluster analysis
preference cluster analysis
user cognition, evaluation and attitude
understanding of users’ needs
user features/habits (media habit, app/device usage habit, etc.)
users segmentation and positioning of target market
- user experience
user experience nps/satisfaction degree
competing app’s user experience/nps
customer journey map and pain spots attribution
user satisfaction degree projection
our vision, mission and positioning
to be a trustworthy objective observer, opinion leader and future trend predictor of china mobile internet market.
empower chinese internet companies and investors with questmobile’s unique data and insightful research.
a top notch thinktank focusing on research and consulting with unmatchable proprietary data resources.